This topic specifies the knowledge and skills required to effectively implement global marketing in the manufacturing industry. The knowledge involves the concepts and principles which underpin global marketing. The skills involve making business decisions on the factors which affect the relationship between the organisation and its consumers, in terms of products, prices and promotion. Monopolies, mergers and anti-competitive practices, and intellectual property rights.
- Identify and analyse the concept of marketing
- Evaluate the importance of marketing mix
- Analyse the criteria affecting industrial market segmentation
- Formulate and implement channel marketing strategy
- Evaluate the importance of profitable pricing strategy
- Analyse the concept and strategies of international industrial meeting
9am to 6pm
Classroom-based experiential learning with exercises and discussions
Method: Q&A, written and project work
Min 75% attendance and undergo assessment are required to qualify for government grant.
Before Funding: S$963.00 (inclusive of 7% GST)
To apply for funding, please log in to www.skillsconnect.gov.sg
Telephone: 6826 3100
Fax: 6826 3113
Terms & Conditions
1. All notice of withdrawal must be given in writing before the issuance of letter of confirmation. Once confirmation letter is sent to participant, no cancellation will be allowed or penalty charges will apply.
If notice of withdrawal is received:
- At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
- Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
- No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.
2. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
- Singapore Citizens or Singapore Permanent Residents
- Participants who have achieved at least 75% attendance and passed all required assessments
Full course fee will be charged to participants who fail to meet the above-mentioned criteria.
3. When a course is cancelled, fail to commence or fail to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.
4. Notice of change in participant’s name must be given in writing, not less than 5 days before the course commencement date.
5. SMF CCL reserves the right, at our sole discretion, to change, modify or otherwise alter these terms and conditions at any time. Such modifications shall become effective immediately upon the posting thereof.