Digital Commerce Marketing

PROGRAMME HIGHLIGHTS
Workshop participants will be able to take part in structured activities along with their peers under the guidance of the trainer. These practical activities will serve to support easy understanding and re-inforce learning during the workshop.
At the end of this module, participants will acquire a good foundation and understanding of Ecommerce processes required to create key marketing strategies and to position brands or sell products and/or services online. They will be able to start driving traffic to their store, create Facebook page and Facebook ads and use Google Adwords for Ecommerce.

PROGRAMME OBJECTIVES
This workshop imparts basic conceptual knowledge and skills related to Ecommerce marketing and introduces participants to ecommerce channels. It covers activities such as Facebook page creation, leveraging on Facebook ads and utilizing Google Adwords for Ecommerce.

PROGRAMME OUTLINE
• Key Marketing Strategies
• Driving traffic to your store
• Creating a Facebook Plan
• Creating a Facebook Page
• Creating Facebook Ads
• Email Marketing for Digital Commerce
• Google Adwords For Digital Commerce
• Key Metrics for Tracking

TARGET AUDIENCE
This module is suitable for the following profiles:
• Participants with limited or no experience in Ecommerce Marketing
• Participants in non-Ecommerce role
• Participants who want to gain basic understanding in Ecommerce Marketing
• Entrepreneurs who want to acquire Ecommerce Marketing knowledge and skills to promote their online businesses / products / services

DURATION
1 day (9.00am ~ 5.00pm)

COURSE FEE
SMF Members: $321*
Non-Members:  $321*
*fees are inclusive of 7% GST

FURTHER ENQUIRIES
Telephone: 65 6826 3100
Fax: 65 6826 3113
Email: enquiry.ccl@smfederation.org.sg