Develop an Effective Marketing Plan (Online)
The development of an appropriate marketing strategy and the creation of a robust planning process lie at the heart of a successful business. Too often marketing is viewed as being the implementation of a range of tactical initiatives, but those companies that truly understand marketing and the concept of strategy and planning use them powerfully to drive their business growth.
The workshop will consist of a mixture of small group work, syndicate work and plenary sessions as well as presentations from the trainer. The group work and syndicate sessions will ideally work from actual examples drawn from the training delegates’ experience and real working situations. This will enable the delegates to use the workshop as an opportunity to begin to apply the training whilst participating in the workshop itself.
- Assessing your business: where it is now and where you want it to go
- How to develop and use a marketing scorecard to maximize your marketing plan effectiveness
- Developing a product positioning statement and identifying program priorities
- Clarifying the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)
- Discover the most effective ways to calculate marketing plan expenditures and ROI
- Defining the overall direction, total advertising and promotion budgets and revenue expectations
- Identify items to include your marketing plan for it to implement correctly
- Develop important tactical elements in your marketing plan strategy
- Meet and present your marketing plan ideas to executive management and sell your ideas
1. Creating A Marketing Strategy
2. Segmentation & Positioning
3. Developing A Marketing Plan
4. What is Marketing Research
5. Marketing Communications Objectives
SMF Members: $560.00*
Course fees before GST
Note that purchases of goods and services from GST-registered businesses will be subject to GST at 8% GST and it will be adjusted to 9% GST from 1st January 2024. The GST amount calculated will be based on full course fees.
1. All notice of transfer/withdrawal / deferment must be given in writing and submitted at least 2 weeks prior to course commencement.
2. An administrative fee of $60 (GST inclusive) will be imposed if notice is received less than 2 weeks.
3. If notice of withdrawal is received:
– At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
– Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
– No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.
4. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
– Singapore Citizens or Singapore Permanent Residents.
– Participants who have achieved at least 75% attendance and passed all required assessments.
– Full course fee will be charged to participants who fail to meet the above-mentioned criteria.
5. Certificates or Statement of Attainment or Certificate of Attendance will only be issued to participants who have achieved 75% attendance and undergo assessment (if applicable).
6.When a course is cancelled, fails to commence or fails to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.
7. Notice of change in participant’s name must be given in writing, no less than 5 days prior to course commencement.
8. SMF reserves the right to change the venue, cancel or postpone the event without prior notice and full refund will be given under such circumstances. Such modifications shall become effective immediately upon the posting thereof. Please approach your account manager for more queries.
9. SMF Centre for Corporate Learning Pte Ltd has a Data Protection Policy which provides more information about how we collect, use and disclose your personal data. Please click the link below to know more.
1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal together with the appeal fee of $108.00 (inclusive of 8% GST).
9. The assessor can help the candidate with writing and lodging the appeal.
10. The assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.