Effective Pricing Strategies

Organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits. Although pricing is easy to understand from marketing mix element, changing prices can have an impact on the company, the products and portfolio. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm’s bottom line.

At the end of the course, the participants will be able to:

  • Understanding of the framework that supports a set of pricing strategies
  • Identify customer value as the basis for successful pricing and to understand how dynamic customer needs can influence pricing decisions
  • Examines the fundamental basics for pricing like the economics of supply and demand and the overall determinants of demand
  • Plan and create relevant pricing strategies for the products

• Introduction: purpose of the course & expectations

• Warm-up activity: “The Price is Right”

• Pre-course presentation
- Teams discuss the influences, activities and outcomes of pricing actions

• Issues & Challenges with Pricing Products

• Factors Affecting Pricing Decision: Internal vs External

• Pricing Influence Puzzle

• Exercise: Your Pricing Strategy

SMF Members: $428.00*

Non-Members: $481.50*

*fees are inclusive of 7% GST

No Pre-Requisites

1. All notice of transfer/withdrawal / deferment must be given in writing and submitted at least 2 weeks prior to course commencement.


2. An administrative fee of $60 (GST inclusive) will be imposed if notice is received less than 2 weeks.


3. If notice of withdrawal is received:
- At least 1 week before commencement of the course, a 20% of the full course fee will be charged. For government-funded course, a 20% of full course fee before funding will be charged.
- Less than 1 week before commencement of the course, a 30% of the full course fee will be charged. For government-funded course, a 30% of full course fee before funding will be charged.
- No show on the scheduled date, a full course fee will be levied. For government-funded course, a full course fee before funding will be charged.


4. For all government-funded programmes (WSQ & Non-WSQ), funding is only applicable to:
- Singapore Citizens or Singapore Permanent Residents.
- Participants who have achieved at least 75% attendance and passed all required assessments.
- Full course fee will be charged to participants who fail to meet the above-mentioned criteria.


5. Certificates or Statement of Attainment or Certificate of Attendance will only be issued to participants who have achieved 75% attendance and undergo assessment (if applicable).


6.When a course is cancelled, fails to commence or fails to complete under unforeseen circumstances, participant is allowed to defer the intake at no cost or withdraw from the course; under such situation, a full refund of the advance payment will be given.


7. Notice of change in participant’s name must be given in writing, no less than 5 days prior to course commencement.


8. SMF reserves the right to change the venue, cancel or postpone the event without prior notice and full refund will be given under such circumstances. Such modifications shall become effective immediately upon the posting thereof. Please approach your account manager for more queries.

Programme Key Information

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